Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.
The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.
It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.
- On-Premises: Installed on the client’s servers or private cloud for full data control ideal for large businesses with strict security needs.
- SaaS (Cloud-based): Subscription model that’s easy to set up and manage perfect for businesses that need a quick and scalable solution.
Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.
As of January 31, 2026, the company had around 50 personnel.
Competitive Strengths
- Comprehensive Loyalty Solutions
- Experienced promoters and management team
- Quality assurance and quality certification
- Clients in international markets
| Purpose | Amount (₹ Cr) |
|---|---|
| Funding of expenditure towards Investment in upgrading enhancement of and development of new products | ₹13.00 |
| Business Development and Marketing Activities including manpower hiring | ₹9.62 |
| General corporate purposes and unidentified inorganic acquisition | — |
| Metric | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Total Assets | 21.83 | 14.81 | 12.36 |
| Revenue | 71.43 | 104.63 | 73.61 |
| PAT | 5.80 | 3.58 | 2.96 |
| EBITDA | 7.79 | 5.69 | 4.82 |
| Net Worth | 18.89 | 13.09 | 9.50 |
| Reserves | 6.64 | 13.08 | 9.49 |
| Total Borrowing | - | - | 0.82 |
- 1 Initiation of Refund 24 Mar 2026
- 2 Credit of Shares to Demat 24 Mar 2026
- Retail allocation is good at 33.1% of the total offering.
- HNI/NII demand is good at 14.2%.
- Institutional (QIB) interest is strong at 47.1%.
- The IPO P/E of 19.56x reflects a good valuation relative to typical market ranges.
- Pre-issue EPS of ₹2.93 compares to post-issue EPS of ₹7.47 after dilution.
This IPO shows moderate investor interest. Review financial details and compare valuation with industry peers before investing.
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